2017 - now
Chief Creative Officer @ Mobiquity
End-to-End Digital Consultancy
Accountable for creative output, talent recruitment, development, coaching, and retention of the design department in EU & MEA region. Driving thought leadership in design thinking and UX design and heavily involved in pre-sales. Collaborating with cross-disciplinary leaders to enhance work quality, manage clients, and contribute hands-on to projects.
Together with MT peers oversee the operations, performance, go-to-market strategies, fostering an exceptional work environment at Mobiquity.
Revitalized creative dept from 4 to 30 members in 3 yrs with 90% retention
Diversified creative scope with UX, UI, Product, Brand,
Content & Marketing
Enabled personal growth through maturity matrix, OKR's and quarterly performance reviews
Co-shaped the branding and marketing strategy
of Mobiquity global
Helped achieve 27% annual growth rate
4 consecutive years as member of the EMEA MT
Supported post- acquisition transition, ensuring talent retention and aligning mutual strengths of both brands
2015 - 2017
Executive Creative Director @ Grey
Advertising & Marketing Agency
Working with the global creative leaders at Grey showed me that brands can even become part of popular culture. Transforming my thinking from campaigns and activations into content, stories, experiences and even new products and services that are relevant to people. Responsible for the creative output and vision of the Amsterdam office, as well as providing strategic and creative leadership to all clients.
Won 17 pitches in 2 years, and contributing as MT member to business objectives,vision, and staff development
Elevating global creative ranking from #64 to #11 of Amsterdam office within the Grey Network
Oversaw creative output for Volvo, P&G, Gillette, Axe, and the Dutch Government as a key role
Actively served on Grey's European Creative Council and Grey's Global Online Creative Council
2013 - 2015
Creative Director @ Being There
Creative Agency
During my time at Being There as a Creative Director, I discovered how brands can activate people by really doing something for them instead of just talking about it. Existing in real life, around real people, my role involved not only envisioning innovative strategies but also orchestrating their seamless integration. Inviting, encouraging, and bringing individuals together, I aimed to create moments where people could naturally bump into, connect, join, and even learn from one another.
Achieved a major win with the Amstel Beer pitch, demonstrating client acquisition and retention proficiency
Introduced 'Eneco's Headwind Championship' with profound audience resonance and long-lasting influence
Spearheaded Netflix's debut in the Netherlands, shaping the digital entertainment scene significantly
Led as ADCN Jury President for Print & Outdoor and as an Integrated Jury member
2006 - 2013
Creative Director @ Y&R
Marketing Communications Agency
During my time at Young & Rubicam, I witnessed the impact of finely-crafted online campaigns and viral videos. An LG online commercial I created amassed 7 million views in just 3 weeks. I helped secure the C1000 pitch, managing TV, digital, and activation campaigns for 3 years, elevated the liquorice brand Klene to earn a golden Effie, won a 3-year Dutch Government tender, and received international accolades for various campaigns, including LG , Go Fast, and the Torture Museum.
Secured a Top-3 Supermarket's business, managing campaigns across TV, digital, and activation for three consecutive years
Won the 3-year Dutch Government tender, crafting influential and lasting behavior-changing campaigns
Catapulted the Klene brand to new heights, earning a prestigious golden Effie award for our campaign
Earned national and international acclaim for standout campaigns, including LG's Smart Thief and more
2001 - 2006
Creative @ Ogilvy
Advertising & Marketing agency
My early years at Ogilvy were pivotal in shaping my ability to distill a brand's essence into impactful TV commercials, print ads, and outdoor campaigns. This period cultivated my conceptual abilities and a deep appreciation for originality and craftsmanship. I contributed to the successful Center Parcs campaign, winning a gold award at the Epica, and excelled twice in the Dutch Young Dogs competition, while creating impactful campaigns for brands including Ford, Dove, Holland Casino, and JVC.
Contributed to securing Center Parcs account, celebrated with a gold award at the Epica Awards
Crafted impactful above the line campaigns for Ford, Dove, Holland Casino, JVC
Nominated for the WPPED Cream award, a prestigious recognition within WPP
Double winner of the Dutch Young Dogs competition, illustrating my innovative and boundary-pushing creativity
© 2023 Lionell Schuring