Go Fast on a Canal Pedal Bike in the Amsterdam Canals

Challenge
Go Fast! Energy Drink is a dynamic brand known for its relentless pursuit of innovation. With the summer season approaching, they were in search of a fresh and attention-grabbing method to sample their product. The challenge was to renew their marketing approach and create a lasting impact on their target audience.

Concept

We engineered a high-speed motorized canal bike that would become the centerpiece of their marketing strategy. This unique vessel allowed Go Fast! to be sampled in a way that was as fast and dynamic as their brand.

Throughout the summer months, the Go Fast! Canal Bike roared through the picturesque canals of Amsterdam, making appearances at high-profile events such as Sail Amsterdam.

Cannes Lions Festival
Silver - Outdoor

Dutch Creativity Awards
Finalist - PR

Finalist - Outdoor

Team a.o.
Theo Korf

Lionell Schuring

GoFast!