Challenge
IRL/URL, a dynamic creative agency immersed in the realms of design, brand, fashion, art, and product, handed us an intriguing challenge: to craft a website that not only reflected their distinct brand and values but also served as a testament to their ability to create provocative brands for their clients.
To help convey the essence of the agency and give a feel of the next gen services that they offer we created an unconventional infinite loop web experience loaded with 3d, cool materials, shaders, and post-processing.
Making off
We took the logo apart, reinterpreted it in 3D using different themed cubes in the realm of irl/URL, and built it back together. All while still ensuring to maintain a low file size in order to keep the loading times low and the flow smooth.
Visit site
FWA
Site of the Day
Awwwards
Honorable Mention
Team a.o.
Alaa Alnuaimi
Paul van Raak
Frank van Rooijen
Elena Pavaletz
Lionell Schuring
irl/URL
© 2023 Lionell Schuring