Challenge
The Torture Museum of Amsterdam, a hidden gem in the city, was struggling to gain visibility among tourists. Located in a quaint alley, it needed a creative advertising strategy to attract visitors and increase foot traffic to its location.
Concept
In order to break through the noise and grab the attention of tourists in Amsterdam, we decided to embark on an unconventional and attention-grabbing advertising campaign.
We designed a unique sandwich board with a medieval twist. One with a hole in the center, just like the medieval torture device known as the pillory.
Cannes Lions Festival
Finalist - Outdoor
Dutch Creativity Festival
Finalist - Outdoor
Team a.o.
Theo Korf
Lionell Schuring
Amsterdam Torture Museum
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