irl/URL
INFINITE LOOP EXPERIENCE
Background
IRL/URL is a creative agency operating at the crossroads of design, brand, fashion, art, and product.
Their work is bold, their thinking unconventional but their website didn't yet reflect that.
The challenge: create a digital experience that embodied their bold brand philosophy while showcasing their ability to craft provocative identities for clients.
Work
We designed an infinite loop web experience packed with 3D elements, dynamic shaders and immersive post-processing effects.
A website that feels more like a living, breathing brand statement than a traditional portfolio.
Visit the site: irl-url.com
Impact
- –Elevated brand perception, positioning IRL/URL as a cutting-edge agency.
- –Increased engagement, with users spending 3x more time exploring the site compared to industry benchmarks.
- –Higher client inquiries, as the interactive experience served as a natural proof point of their capabilities.
- –Organic buzz on design forums and social media, with creatives sharing the experience as an example of digital innovation.
- –Awarded with a FWA Site of the Day and Awwwards Honorable Mention.
Background
IRL/URL is a creative agency operating at the crossroads of design, brand, fashion, art, and product.
Their work is bold, their thinking unconventional but their website didn't yet reflect that.
The challenge: create a digital experience that embodied their bold brand philosophy while showcasing their ability to craft provocative identities for clients.
Work
We designed an infinite loop web experience packed with 3D elements, dynamic shaders and immersive post-processing effects.
A website that feels more like a living, breathing brand statement than a traditional portfolio.
Visit the site: irl-url.com
Impact
- –Elevated brand perception, positioning IRL/URL as a cutting-edge agency.
- –Increased engagement, with users spending 3x more time exploring the site compared to industry benchmarks.
- –Higher client inquiries, as the interactive experience served as a natural proof point of their capabilities.
- –Organic buzz on design forums and social media, with creatives sharing the experience as an example of digital innovation.
- –Awarded with a FWA Site of the Day and Awwwards Honorable Mention.
© Lionell Schuring, 2026