Bank ABC
NEW STANDARD FOR FINTECH
Background
With over 100 million millennials in the Middle East and 50% of business owners under 35, the demand for digital-first financial solutions was rising fast.
ABC Bank set out to create a fully digital banking experience that aligned with how this generation earns, spends and saves.
Our challenge: build a bank and brand from scratch that's mobile-first, easy to use and truly customer-centric.
Work
We helped strategize, design and build the new bank called 'Ila' from the ground up. Creating a seamless digital experience tailored to young entrepreneurs and tech-savvy users.
Key innovations included:
Rapid onboarding – open an account in minutes with just a phone.
Virtual card management – secure, on-demand access to funds.
Multi-currency accounts – for effortless global transactions.
Savings pots – a smarter way to manage money.
Fatima, the AI assistant – providing real-time support and financial guidance.
Impact
- –4.5x above commercial and business KPIs in its first year.
- –Mass adoption across Bahrain, setting a new fintech benchmark in the region.
- –A banking experience centered on real customer needs, driving higher engagement and retention.
- –Established Bank ABC as a leader in Bahrain's fintech revolution, blending technology with human-centric design.
- –Award-winning transformation, including: Transform Awards – Best Visual Identity in Financial Sector, Gartner – Eye on Innovation Award, Seamless Middle East – Digital Banking Experience of the Year.
Background
With over 100 million millennials in the Middle East and 50% of business owners under 35, the demand for digital-first financial solutions was rising fast.
ABC Bank set out to create a fully digital banking experience that aligned with how this generation earns, spends and saves.
Our challenge: build a bank and brand from scratch that's mobile-first, easy to use and truly customer-centric.
Work
We helped strategize, design and build the new bank called 'Ila' from the ground up. Creating a seamless digital experience tailored to young entrepreneurs and tech-savvy users.
Key innovations included:
Rapid onboarding – open an account in minutes with just a phone.
Virtual card management – secure, on-demand access to funds.
Multi-currency accounts – for effortless global transactions.
Savings pots – a smarter way to manage money.
Fatima, the AI assistant – providing real-time support and financial guidance.
Impact
- –4.5x above commercial and business KPIs in its first year.
- –Mass adoption across Bahrain, setting a new fintech benchmark in the region.
- –A banking experience centered on real customer needs, driving higher engagement and retention.
- –Established Bank ABC as a leader in Bahrain's fintech revolution, blending technology with human-centric design.
- –Award-winning transformation, including: Transform Awards – Best Visual Identity in Financial Sector, Gartner – Eye on Innovation Award, Seamless Middle East – Digital Banking Experience of the Year.
© Lionell Schuring, 2026